01
Belief
Even when people see your content, you're not shifting belief. You're skipping straight to the sale.
01
I need to make money.
Skipped
02
I need to make money online.
Skipped
03
Organic dropshipping is the best way to do it.
Skipped
04
I need to do it using Ozzy's method specifically.
Selling here
→ You're trying to sell people into your mentorship. They're not even sold on organic dropshipping as a business model yet. Sell them on the rungs above first — that's what long-form YouTube is for — then by the time they hit rung 04, they're not deciding whether to buy. They're deciding who to buy from.